Hello! I’m alanna.
welcome to my portfolio.
My Writing Experience
UX Content strategy
UX content strategy is my passion. I got my start when I moved from Sallie Mae’s marketing team to their digital team. I worked on copy for online loan servicing, IVR, chatbot, and more. In 2021, I brought my UX skills to CVS, where I led content strategy on projects for both Caremark and Specialty.
Copwriting & Marketing
At Sallie Mae and Wayfair, I created a variety of marketing material for both B2B and B2C: banners, social ads, email campaigns, direct mailers, conference materials, and more.
Travel Writing
As an avid adventurer, it was only fair that I started my writing career at a travel website: TravelPirates. I wrote 15 of the site’s 25 highest traffic articles in 2018, with topics ranging from Disney World to glamping — to glamping in Disney World.
About Me
I’m a writer and editor living in the Boston area. My seven years of professional experience have included UX content strategy, copywriting, email campaigns, style guide creation, social media, blog posts, and more.
After graduating from Providence College with a degree in creative writing, I received a Fulbright grant to spend nine months living and teaching in Nepal.
In May 2021, I earned an MFA in popular fiction writing and publishing from Emerson College. I have published three short stories, and I was cofounder of Emerson’s popular fiction journal Page Turner Magazine.
When I’m not writing, I can be found photographing birds, traveling, or leading hikes around the Boston area for the Appalachian Mountain Club.
Alanna Cecilia Smith 